Blog

**English translation:** A case study from Tera Capital’s off-site in Itu: how we used Learning by Doing through an escape-time-style dynamic and a structured debriefing to turn performance, accountability, ownership mindset, and communication into practical actions in day-to-day work. There is a huge difference between talking about performance and actually operating at a high-performance level. In any company, it’s common to see topics like accountability, ownership, and communication show up in meetings, presentations, and culture rituals. The real challenge begins when the team has to make decisions under pressure, coordinate dependencies, deal with conflicting priorities, and stay focused on delivery.

Every new year comes with plans, goals, and expectations. Companies reorganize, teams reset priorities, and leaders ask the same question: What will truly make a difference in this new cycle? After years of creating immersive experiences and closely observing real human behavior inside our games, we learned something fundamental: People don’t connect with products. They connect with experiences. And this insight goes far beyond entertainment. It applies to businesses, brands, leadership, and teams that want to start the year with more clarity, impact, and real results. Below, we share 5 lessons we learned by creating immersive experiences — lessons that can transform the way you begin and lead this year.

The year 2025 is coming to an end, and with it, the opportunity to reflect on a journey marked by innovation, connection, and extraordinary results. For Escape Time Brasil, this was a year in which we proved, in practice, one of our deepest beliefs: the power of gamification to transform teams and drive corporate success. More than just a game, we saw the escape room establish itself as a strategic tool for companies seeking to develop their teams, strengthen their culture, and celebrate their achievements in a memorable way. We invite you to dive in with us and revisit the key milestones that defined our 2025.

A day of challenges, learning, and team celebration Last week, Escape Time Brazil hosted the Total Express team for a corporate event full of excitement, challenges, and connection. Over 100 employees participated in a complete experience that combined team building, reflection on teamwork, and a lively happy hour with live music, food, and drinks.

November will be a month of impact, innovation, and immersive experiences at Escape Time Brazil. In addition to inviting you to the events below, we want to show—clearly and technically—how these formats generate measurable value for areas such as HR, Learning & Development, Culture, and ESG, as well as for Marketing and Corporate Live Marketing. Why do these formats work for companies? Active learning and content retention / Engagement and motivation—and much more.

Success Story: 300 Porto Seguro Employees Learn Cybersecurity Through Play Information security awareness is one of today’s greatest corporate challenges. How do you engage teams so they truly internalize data-protection best practices? The answer may lie in corporate gamification—and Escape Time just proved it in practice.

The climate crisis is no longer a future threat; it is our present reality. Reports from the Intergovernmental Panel on Climate Change (IPCC) consistently point to the need for urgent, large-scale action to mitigate its devastating effects. But how do we turn complex data and scientific warnings into a call to action that resonates with millions of people? How do we engage society meaningfully, beyond the headlines? At Escape Time, we believe in the power of immersion and interactivity to raise awareness and inspire change. We are proud to announce our newest initiative: Brazil’s first online game fully focused on climate change — a project that combines storytelling, technology, and science to create a unique and transformative experience.

The revision of NR-1 represents a significant shift in the management of occupational safety and health in Brazil. This update not only modernizes regulatory processes but also reinforces the importance of an integrated and preventive approach to protecting workers. Amid this transformative scenario, Escape Time stands out by utilizing innovative corporate gamification solutions, turning training into immersive experiences that truly empower teams.

Last week, we conducted a truly transformative experience with Essentia. All employees participated in a specially designed corporate escape game to address themes of ethics, decision-making, and collaboration. The challenge was clear: an ethics alert had been triggered in the company’s system. Participants, divided into teams, had 40 minutes to investigate failures, make critical decisions, and report risks, thereby protecting the organization’s reputation. More than just a game, it was a behavioral laboratory.

Hello, players! The timer is about to start…” That’s how we kicked off Escape Time’s experience for Knot, a company that operates tankers, in an immersive dynamic designed to test decision-making under pressure, assertive communication, and real cross-functional collaboration. In 60 minutes, participants cracked codes, interpreted clues, and navigated obstacles crafted to simulate high‑complexity scenarios. More than solving puzzles, the mission demanded coordination, environmental awareness, and conscious choices when everything seemed impossible—just like in critical operations and regulated environments.