Posted by Claudio Santiago on 07 Novembro, 2025
November Events
Online Escape Game – Climate Change
Date: November 24, 2025
Time: 7:30–9:00 p.m.
Platform: Zoom
Registration: https://forms.gle/m66KCsR7LNKqRJKi8
What happens: a live, gamified experience with puzzles about climate causes, impacts, mitigation, and adaptation. Ideal for ESG awareness, corporate education, and engagement of distributed teams.
Social Impact Roundtable
Date: November 29, 2025
Time: 3:00–6:00 p.m.
Location: Escape Time Brasil Training Room – Av. Nova Independência, 1056, Brooklin, São Paulo/SP
Registration: https://forms.gle/fVXhKYD1mXWjUxsr8
Format: a conversation circle with mentors, entrepreneurs, advisors, and investors from the impact ecosystem, followed by an informal “bar chat,” with individual tabs, networking, and the option of a free trial of an Escape Time room.
Organizers: Abraps – Brazilian Association of Sustainability Professionals, Founder Institute Brazil, and Escape Time Brasil
Support: Mosaieco Consultores and Capivara Bar
Escape Time Trial Session
Date: November 29, 2025
Time: from 6:00 p.m.
Location: Escape Time Brasil – Av. Nova Independência, 1056, Brooklin, São Paulo/SP
What happens: a free, hands-on experience in one of Escape Time’s rooms to feel how escape games work and how they can be applied to corporate and event contexts.
Why these formats work for companies
Active learning and content retention
In games and guided discussions, content is lived, not just heard. The learning by doing approach increases retention and transfer to the job, fostering competencies such as communication, leadership, collaboration, adaptability, decision-making, and problem-solving.
Engagement and motivation
Immersive experiences raise attention and emotional involvement. This drives participation, a sense of belonging, and readiness to change behavior—essential for culture, safety (SIPAT), compliance, and ESG programs.
Integration of distributed teams
Online, platforms such as Escape Meeting (capacity of 5–10 participants per session with multiple rooms running simultaneously) and Escape Conference (for large groups) provide scalability with high-quality interaction, preserving the collaborative dynamic typical of escape games.
Cross-functional business application
The same mechanisms can be used across fronts: hiring and onboarding, training pathways, customer events, brand activations at trade shows and malls, conventions and kick-offs, leadership programs, and even actions with external stakeholders.
Metrics and ROI: how to measure impact
For HR, L&D, and ESG
- Learning levels (Kirkpatrick Model): reaction (training NPS), learning (pre- vs. post-knowledge tests), behavior (in-game and on-the-job observation), results (affected business indicators).
- Behavioral diagnostics in action: communication, situational leadership, collaboration, conflict management, attention to detail, critical thinking, time management. Observers and game masters record evidence using rubrics.
- Engagement: participation rate, interactions per minute, balanced speaking time among members, number of collaborative decisions.
- ESG and culture: change in sustainability knowledge, commitment to practical actions, creation of 30–60–90 day post-event plans.
For Marketing and Live Marketing
- Experience and brand: dwell time, completion rate, sentiment (comment analysis), NPS, mentions, and social reach.
- Conversion: leads generated, opt-in rate, scheduled follow-ups, uplift in landing-page traffic, and post-event conversion.
- Activations in trade shows and malls: flow per hour, entry vs. queue rate, re-entry rate, data capture, cost per qualified lead.
How to apply this format to your corporate events
Set clear objectives
- What needs to change after the event—knowledge, behavior, or results?
- Which competencies or key messages should emerge from the game or conversation?
Connect narrative and objectives
- Choose a theme that reinforces company strategy (sustainability, compliance, culture, innovation, safety).
- Tie puzzles and activities to the intended messages. Examples: a puzzle about an ESG materiality matrix; a prioritization challenge with production/impact trade-offs; a compliance riddle that depends on double-checking and effective communication.
Choose the right format and scale
- Online: Escape Meeting for smaller teams with multiple rooms in parallel; Escape Conference for large groups and plenaries.
- In person: escape-style Corporate Dynamics for 30 to 1,000 people; In-Company Rooms customized inside the office or at hotels; TruckEscape (mobile room) for roadshows; activations at trade shows and malls for Live Marketing.
Integrate assessment and feedback
- Use behavioral and collaboration observation checklists.
- Collect NPS, reactions, and insights at the end.
- Structured debrief: what we did, why it worked, and how to take it to daily work.
Orchestrate operations
- Minute-by-minute run-of-show; roles (facilitators, game masters, observers); technology backup plan.
- Pre-event communications with clear expectations and a quick-start guide.
- Safety, accessibility, and inclusion embedded in puzzles and narratives.
From event to habit
- Share findings with leaders and HR.
- Break down into weekly micro-challenges and team rituals (for example, a 15-minute “mission” in the daily).
- Measure indicators at 30, 60, and 90 days.
Common use cases and how we customize
- SIPAT and Compliance: rooms with content on ethics, diversity, workplace safety, and internal policies, with decisions that reflect real consequences.
- Culture and leadership: challenges requiring turn-taking, active listening, and decision-making under time pressure.
- Onboarding: a narrative that presents product, processes, and company values in a playful, memorable way.
- Trade shows and mall activations: brand storytelling with quick puzzles (5–10 minutes), high throughput, and lead capture.
- Conventions and kick-offs: plenary dynamics to reinforce goals, focus, and collaboration, with puzzles tailored to the year’s challenges.
Why work with Escape Time
- Full customization: stories, puzzles, and metrics aligned to your priorities.
- Proven scalability: multiple simultaneous online rooms and large in-person dynamics.
- Complete portfolio: Escape Meeting and Escape Conference (online), Corporate Dynamics (30 to 1,000 people), In-Company Rooms, TruckEscape, and activations in trade shows and malls.
- Measurement: trained observers and game masters, post-event reports, and action plans.
If you lead HR, L&D, ESG, or Marketing, use these gatherings to experience the approach and see, in a practical and measurable way, how to bring this format into your company or event. We are ready to co-create a tailored journey with real business impact.
Want to bring this model to your company? Send a message and we will design a plan with objectives, narrative, game mechanics, and metrics aligned to your strategy. Ready to take on the challenge?