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Experiential Learning: How Direct Experience Strengthens Ethical Culture in Organizations Posted by Claudio Santiago on 05 Setembro, 2025

Experiential Learning: How Direct Experience Strengthens Ethical Culture in Organizations

Last week, we conducted a truly transformative experience with Essentia. All employees participated in a specially designed corporate escape game to address themes of ethics, decision-making, and collaboration. The challenge was clear: an ethics alert had been triggered in the company’s system. Participants, divided into teams, had 40 minutes to investigate failures, make critical decisions, and report risks, thereby protecting the organization’s reputation. More than just a game, it was a behavioral laboratory.

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Ready for the unexpected: how we turned pressure into learning in the immersive experience for Knot Posted by Claudio Santiago on 29 Agosto, 2025

Ready for the unexpected: how we turned pressure into learning in the immersive experience for Knot

Hello, players! The timer is about to start…” That’s how we kicked off Escape Time’s experience for Knot, a company that operates tankers, in an immersive dynamic designed to test decision-making under pressure, assertive communication, and real cross-functional collaboration. In 60 minutes, participants cracked codes, interpreted clues, and navigated obstacles crafted to simulate high‑complexity scenarios. More than solving puzzles, the mission demanded coordination, environmental awareness, and conscious choices when everything seemed impossible—just like in critical operations and regulated environments.

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A Magical Portal at Sesc Avenida Paulista: How an Immersive Escape Room Was Built in Just 6 Hours to Posted by Claudio Santiago on 17 Julho, 2025

A Magical Portal at Sesc Avenida Paulista: How an Immersive Escape Room Was Built in Just 6 Hours to

From July 16 to 18, Sesc Avenida Paulista was transformed into the setting of an interdimensional magical adventure. An initiative by Escape Time offered the public a free immersive escape room experience, combining a fantasy narrative, clever puzzles, and captivating scenery — all designed and assembled in just 6 hours.

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Beyond Exposure: How Branding and Naming Rights in Escape Rooms Create Unforgettable Brand Connectio Posted by Claudio Santiago on 22 Mai, 2025

Beyond Exposure: How Branding and Naming Rights in Escape Rooms Create Unforgettable Brand Connectio

In a market saturated with traditional advertising messages, brands face the constant challenge of not just being seen, but of truly connecting with their audience. How to go beyond passive exposure and create engagement that generates emotional recall and lasting recognition? The answer, increasingly, lies in experiential marketing – and escape rooms are emerging as a powerful and innovative stage for this connection. More than a game of mystery and challenges, an escape room is an immersive and collaborative journey that requires communication, logical reasoning, and teamwork under pressure. It is in this dynamic environment that Escape Time Brasil offers strategic Branding and Naming Rights solutions, transforming your brand from a spectator into the protagonist of the adventure. In this article, we will explore how the intelligent integration of your brand into escape room experiences can generate significant results, creating memories that conventional advertising could hardly achieve.

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How to Use Mental Triggers to Engage and Close Deals Posted by Claudio Santiago on 17 Março, 2025

How to Use Mental Triggers to Engage and Close Deals

Have you ever thought about how mental triggers can transform the way your company engages clients and closes deals? In the corporate world, where decision-making can be complex and full of variables, understanding the psychology behind choices is essential to creating genuine connections and motivating actions. At Escape Time, we apply the principles of mental triggers not only to make our immersive experiences even more engaging but also to help companies enhance their sales and engagement processes. Want to know how? Keep reading!

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Escape Time Arrives at Shopping Carioca in Partnership with Play Toy: A New Growth and Expansion Mod Posted by Claudio Santiago on 27 Fevereiro, 2025

Escape Time Arrives at Shopping Carioca in Partnership with Play Toy: A New Growth and Expansion Mod

Escape Time has a clear mission: to provide immersive, challenging, and innovative experiences for audiences of all ages. Now, we are taking another significant step forward with the opening of our new unit at Shopping Carioca, in Rio de Janeiro, in partnership with Play Toy, one of the largest amusement park operators in shopping malls across Brazil.

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2024 Retrospective: The Power of Immersive Experiences in Team Transformation Posted by Claudio Santiago on 07 Janeiro, 2025

2024 Retrospective: The Power of Immersive Experiences in Team Transformation

2024 was a year that once again showed us the transformative impact of immersive experiences in building high-performance teams. At Escape Time, we believe that the best learning happens outside the comfort zone, when we are challenged to think creatively, act under pressure, and collaborate intensely. And that’s exactly what we delivered throughout the year – experiences that go beyond entertainment, driving the development of essential skills for the corporate world. 2024 Highlights:

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Take Advantage of Year-End Celebrations: An Investment in Relationships and Workplace Atmosphere Posted by Claudio Santiago on 18 Outubro, 2024

Take Advantage of Year-End Celebrations: An Investment in Relationships and Workplace Atmosphere

We are entering that time of year when work continues to be intense, but you can already smell the gatherings in the air! ✨ There’s nothing like the end of the year to bring together friends, colleagues, and business partners in a relaxed environment, putting aside stress and strengthening professional and personal ties. But after all, why is it so important to promote these moments of integration? Celebrations are much more than just fun—they bring incredible benefits to the workplace atmosphere, productivity, and the building of solid relationships.

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The Importance of Experience in the Learning Process: A Report on iFood Move 2024 Posted by Claudio Santiago on 26 Setembro, 2024

The Importance of Experience in the Learning Process: A Report on iFood Move 2024

Recently, we participated in iFood Move 2024, the largest restaurant gathering in Latin America, where we showcased a customized escape room. This unique experience not only highlighted iFood's sustainable solutions but also underscored the importance of experiential learning. Discover how immersive dynamics can strengthen communication and collaboration within your team, enhancing your branding and engagement. Read more to see how we can create successful events together!

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Immersive Experiences and Awareness: The Escape Room at AstraZeneca Posted by Claudio Santiago on 22 Agosto, 2024

Immersive Experiences and Awareness: The Escape Room at AstraZeneca

In partnership with AstraZeneca, Escape Time Brasil introduced an innovative immersive experience during the "Take Care of Yourself Today" week, featuring an escape room focused on raising awareness about lung cancer risks. Addressing both genetic factors and the dangers of smoking, the activity deeply impacted participants, with all sessions fully booked. Through this hands-on experience, attendees learned about the importance of prevention and support in combating this disease.

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