Posted by Claudio Santiago on 17 Julho, 2025
The storyline was straight out of a fantasy epic:
“In a secret wing of Sesc Avenida Paulista, a magical portal has been discovered. It connects different dimensions and timelines but is unstable and may close in just 40 minutes. You and your team have been chosen to restore its stability by solving the mysteries of the ancient guardians of magic and activating the power crystals.”
With two distinct environments — the Arcane Laboratory and the Portal Hall — visitors were challenged to use logic, teamwork, and creativity to solve puzzles and prevent the collapse of interdimensional reality.
More than just entertainment, this initiative demonstrated the potential of escape rooms as tools for cultural and institutional activation. The action positioned Sesc as a brand that embraces innovation, interactivity, and new ways to connect with the public.
Through immersive storytelling and sensory interaction, participants didn’t just play a game — they lived the narrative as protagonists.
What made the project even more remarkable was its execution time: the entire structure — from scenic elements to puzzle mechanisms — was developed, adapted, and installed in just 6 hours. This achievement highlights Escape Time’s ability to adapt large-scale experiences to temporary environments with speed and impact.
Over the three-day event, around 150 people per day were directly impacted. Many visitors said they had never experienced anything like it and felt as if they had “stepped into a real magical world.”
The Sesc Avenida Paulista experience sends a clear message: escape rooms are powerful tools for emotional engagement. Whether for cultural, educational, or promotional purposes, they transform space and interaction into unforgettable moments — creating real impact on how the public perceives a brand or institution.
If you're looking to activate your brand in a creative, immersive, and unforgettable way, an escape room may be exactly what you need.
Want to learn more about bringing an experience like this to your brand or event?
Contact Escape Time and discover what we can create together.