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The Escape Time + Amazon Prime case with Young Sherlock Between March 13th and 22nd, Escape Time took on the challenge of bringing the universe of Young Sherlock, from Amazon Prime, into a physical, immersive, and accessible experience — inside one of the most challenging environments for activations: a shopping mall. The activation took place at Shopping Pátio Higienópolis, developed in partnership with Cake agency, with a clear objective: to create a real connection between the audience and the series' narrative.

In many companies where we implement high-impact immersive training programs, one question often comes up: How can this type of experience contribute to innovation within organizations? This is an important question because, although innovation is a common goal for most companies today, many organizations still try to foster it mainly through methodologies, processes, or tools. However, there is a fundamental point that is often overlooked: Innovation rarely comes from a single great idea or from one highly creative individual. In practice, innovation tends to emerge from environments that encourage new ways of thinking, real collaboration, and experimentation. And this is exactly where immersive experiences, such as escape games and gamified challenges, can generate tremendous value.

Talking about corporate training is relatively easy. But there is a question that very few programs are able to answer: Does training actually change people's behavior inside the company? In most organizations, training still follows a traditional format: presentations, theory, and concepts. The problem is that behavior does not change through information alone. Real change happens through experience. This is exactly where a new approach to team development emerges: Escape Time Training & Learning, by Escape Time Brazil.

The update of NR-1 marks a turning point in people management within Brazilian organizations. From now on, psychosocial risks are formally included in the Risk Management Program (PGR), requiring companies to identify, assess, and control factors such as:

More Than a Game, a Precise Diagnosis In today's corporate landscape, agility and adaptability are crucial. However, many teams face a "missing link" that hinders the full development of their potential. This link is not an unsolvable mystery, but rather a set of behavioral and communication challenges that manifest under pressure. At Escape Time Brasil, through our Learning by Doing methodology, we closely observe these critical points and how they impact the actual performance of organizations.

In a world of constant change, brands and teams that “play together” learn faster, connect better, and create stronger memories. Escape Time Brasil’s Live MKT turns events into experiences driven by narrative, challenge, and conversion. THE CHALLENGE ISN’T TO HOST AN EVENT. IT’S TO STAY IN PEOPLE’S MEMORY. Everyone has been to a “nice” event—with a well-designed booth, freebies, and photos. And even so… a short time later, no one remembers what they felt, what they learned, or why that brand mattered.

Every start of the year brings the same scene: a big presentation, flawless slides, inspiring speeches… and then, a few weeks later, the feeling that it “didn’t stick.” The goals were communicated, but they didn’t translate into day-to-day behavior. That happens because alignment isn’t about informing. Alignment is about helping the group build shared understanding and decide—together—what matters most, how we’ll act in practice, and what it means to “win the game” that year.

**English translation:** A case study from Tera Capital’s off-site in Itu: how we used Learning by Doing through an escape-time-style dynamic and a structured debriefing to turn performance, accountability, ownership mindset, and communication into practical actions in day-to-day work. There is a huge difference between talking about performance and actually operating at a high-performance level. In any company, it’s common to see topics like accountability, ownership, and communication show up in meetings, presentations, and culture rituals. The real challenge begins when the team has to make decisions under pressure, coordinate dependencies, deal with conflicting priorities, and stay focused on delivery.

Every new year comes with plans, goals, and expectations. Companies reorganize, teams reset priorities, and leaders ask the same question: What will truly make a difference in this new cycle? After years of creating immersive experiences and closely observing real human behavior inside our games, we learned something fundamental: People don’t connect with products. They connect with experiences. And this insight goes far beyond entertainment. It applies to businesses, brands, leadership, and teams that want to start the year with more clarity, impact, and real results. Below, we share 5 lessons we learned by creating immersive experiences — lessons that can transform the way you begin and lead this year.

The year 2025 is coming to an end, and with it, the opportunity to reflect on a journey marked by innovation, connection, and extraordinary results. For Escape Time Brasil, this was a year in which we proved, in practice, one of our deepest beliefs: the power of gamification to transform teams and drive corporate success. More than just a game, we saw the escape room establish itself as a strategic tool for companies seeking to develop their teams, strengthen their culture, and celebrate their achievements in a memorable way. We invite you to dive in with us and revisit the key milestones that defined our 2025.