Blog

In a world of constant change, brands and teams that “play together” learn faster, connect better, and create stronger memories. Escape Time Brasil’s Live MKT turns events into experiences driven by narrative, challenge, and conversion. THE CHALLENGE ISN’T TO HOST AN EVENT. IT’S TO STAY IN PEOPLE’S MEMORY. Everyone has been to a “nice” event—with a well-designed booth, freebies, and photos. And even so… a short time later, no one remembers what they felt, what they learned, or why that brand mattered.

Every start of the year brings the same scene: a big presentation, flawless slides, inspiring speeches… and then, a few weeks later, the feeling that it “didn’t stick.” The goals were communicated, but they didn’t translate into day-to-day behavior. That happens because alignment isn’t about informing. Alignment is about helping the group build shared understanding and decide—together—what matters most, how we’ll act in practice, and what it means to “win the game” that year.

**English translation:** A case study from Tera Capital’s off-site in Itu: how we used Learning by Doing through an escape-time-style dynamic and a structured debriefing to turn performance, accountability, ownership mindset, and communication into practical actions in day-to-day work. There is a huge difference between talking about performance and actually operating at a high-performance level. In any company, it’s common to see topics like accountability, ownership, and communication show up in meetings, presentations, and culture rituals. The real challenge begins when the team has to make decisions under pressure, coordinate dependencies, deal with conflicting priorities, and stay focused on delivery.

Every new year comes with plans, goals, and expectations. Companies reorganize, teams reset priorities, and leaders ask the same question: What will truly make a difference in this new cycle? After years of creating immersive experiences and closely observing real human behavior inside our games, we learned something fundamental: People don’t connect with products. They connect with experiences. And this insight goes far beyond entertainment. It applies to businesses, brands, leadership, and teams that want to start the year with more clarity, impact, and real results. Below, we share 5 lessons we learned by creating immersive experiences — lessons that can transform the way you begin and lead this year.

The year 2025 is coming to an end, and with it, the opportunity to reflect on a journey marked by innovation, connection, and extraordinary results. For Escape Time Brasil, this was a year in which we proved, in practice, one of our deepest beliefs: the power of gamification to transform teams and drive corporate success. More than just a game, we saw the escape room establish itself as a strategic tool for companies seeking to develop their teams, strengthen their culture, and celebrate their achievements in a memorable way. We invite you to dive in with us and revisit the key milestones that defined our 2025.

For many organizations, the end of the year is still synonymous with the “office party,” Secret Santa, and a quick thank-you speech. But from the perspective of organizational psychology and people management, this moment is much deeper than just a social event: it is a powerful symbolic ritual, capable of influencing engagement, culture, emotional well-being, and business results.

A day of challenges, learning, and team celebration Last week, Escape Time Brazil hosted the Total Express team for a corporate event full of excitement, challenges, and connection. Over 100 employees participated in a complete experience that combined team building, reflection on teamwork, and a lively happy hour with live music, food, and drinks.

November will be a month of impact, innovation, and immersive experiences at Escape Time Brazil. In addition to inviting you to the events below, we want to show—clearly and technically—how these formats generate measurable value for areas such as HR, Learning & Development, Culture, and ESG, as well as for Marketing and Corporate Live Marketing. Why do these formats work for companies? Active learning and content retention / Engagement and motivation—and much more.

Success Story: 300 Porto Seguro Employees Learn Cybersecurity Through Play Information security awareness is one of today’s greatest corporate challenges. How do you engage teams so they truly internalize data-protection best practices? The answer may lie in corporate gamification—and Escape Time just proved it in practice.

In an increasingly competitive corporate landscape, traditional integration and training methods have been losing effectiveness: according to Deloitte (2023), 72% of executives report difficulties in engaging their teams in conventional development programs. This was precisely the challenge Mercedes-Benz Caminhões faced when organizing, in October, two days of strategic workshops for its C-level. The solution? Kicking off the program with an immersive experience from Escape Time — and the results spoke for themselves.