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In an increasingly competitive corporate landscape, traditional integration and training methods have been losing effectiveness: according to Deloitte (2023), 72% of executives report difficulties in engaging their teams in conventional development programs. This was precisely the challenge Mercedes-Benz Caminhões faced when organizing, in October, two days of strategic workshops for its C-level. The solution? Kicking off the program with an immersive experience from Escape Time — and the results spoke for themselves.

The agenda of sustainability and the challenges posed by climate change have never been more urgent. In a scenario where information is abundant but action is still slow, how can we truly engage people and promote a change in mindset? The answer, for us at Escape Time, lies in experience, immersion, and collaboration. It is with great satisfaction that we announce an innovative event in partnership with UN-Habitat – the United Nations program dedicated to sustainable urbanization and human settlements. Within the context of Urban October, a month globally dedicated to the debate about the future of our cities, and as part of the comprehensive Urban Circuit, which promotes initiatives throughout Brazil, we present Escape Climate Change on October 25th.

In the contemporary corporate landscape, the pursuit of effective team building and team engagement strategies has become a priority. Moving beyond traditional approaches, companies are increasingly turning to immersive experiences that not only entertain but also catalyze the development of essential skills. Recently, the Elanco team experienced this approach at Escape Time, demonstrating how the integration of playful challenges and celebratory moments can redefine team dynamics.

The climate crisis is no longer a future threat; it is our present reality. Reports from the Intergovernmental Panel on Climate Change (IPCC) consistently point to the need for urgent, large-scale action to mitigate its devastating effects. But how do we turn complex data and scientific warnings into a call to action that resonates with millions of people? How do we engage society meaningfully, beyond the headlines? At Escape Time, we believe in the power of immersion and interactivity to raise awareness and inspire change. We are proud to announce our newest initiative: Brazil’s first online game fully focused on climate change — a project that combines storytelling, technology, and science to create a unique and transformative experience.

Sustainability is no longer just a trend — it has become an urgent necessity. More than ever, we need to rethink the way we live, consume, and produce in order to ensure a fair and balanced future for the next generations. But this is not the task of a few. Building a sustainable world is a collective challenge, one that requires the participation of companies, organizations, governments, and citizens alike.

The revision of NR-1 represents a significant shift in the management of occupational safety and health in Brazil. This update not only modernizes regulatory processes but also reinforces the importance of an integrated and preventive approach to protecting workers. Amid this transformative scenario, Escape Time stands out by utilizing innovative corporate gamification solutions, turning training into immersive experiences that truly empower teams.

Last week, we conducted a truly transformative experience with Essentia. All employees participated in a specially designed corporate escape game to address themes of ethics, decision-making, and collaboration. The challenge was clear: an ethics alert had been triggered in the company’s system. Participants, divided into teams, had 40 minutes to investigate failures, make critical decisions, and report risks, thereby protecting the organization’s reputation. More than just a game, it was a behavioral laboratory.

Hello, players! The timer is about to start…” That’s how we kicked off Escape Time’s experience for Knot, a company that operates tankers, in an immersive dynamic designed to test decision-making under pressure, assertive communication, and real cross-functional collaboration. In 60 minutes, participants cracked codes, interpreted clues, and navigated obstacles crafted to simulate high‑complexity scenarios. More than solving puzzles, the mission demanded coordination, environmental awareness, and conscious choices when everything seemed impossible—just like in critical operations and regulated environments.

Does this scenario sound familiar? Meeting rooms, endless slides, and that lingering feeling that little of the content presented will actually be applied in daily work. For years, the corporate training model has been based on passive information transfer. But the world has changed—and so has the way we learn. The era of passive learning is coming to an end. Welcome to the revolution of "Learning by Doing", a methodology that replaces static theory with dynamic experience and is redefining what it means to empower a high-performance team.

**The Hidden Challenge of Teamwork** In today's dynamic and competitive business environment, effective collaboration isn't just an advantage—it's a necessity for survival. Companies invest time and resources in training and workshops, but they often face a challenge: how to translate theory into engaging practice? How can crucial soft skills like communication under pressure, adaptive leadership, and creative problem-solving be developed in a way that truly resonates with the team? Many leaders look for answers in traditional team-building exercises, but the solution may lie in an unexpected place: locked inside a room, with a timer counting down. This article explores why the immersive experience of an escape room goes beyond entertainment, functioning as a genuine laboratory for team development and a strategic investment in your company's human capital.