Blog

Recently, Escape Time | Live Marketing participated in Gamescom, one of the largest gaming fairs in the world, held from May 30 to June 4 in São Paulo. During this period, we launched an escape room activation in partnership with the São Paulo State Department of Culture, aiming to highlight the importance of creativity in game development and cultural innovation.

In a corporate world that’s increasingly dynamic and technology-driven, soft skills have emerged as the key competitive advantage for organizations aiming for innovation, adaptability, and sustainable growth. According to the “Future of Jobs 2025” report from the World Economic Forum, about 40% of job skills are expected to change by 2025, and 63% of employers identify this gap as the main obstacle to business transformation.

In today’s fast-paced corporate world, the ability to turn technical content into memorable experiences is what sets engagement leaders apart. That’s exactly what Escape Time Brasil achieved at the 2nd Maintenance Meeting for Tanks and Pipelines of MA/EE at Petrobras — and the results were astonishing.

Have you ever thought about how mental triggers can transform the way your company engages clients and closes deals? In the corporate world, where decision-making can be complex and full of variables, understanding the psychology behind choices is essential to creating genuine connections and motivating actions. At Escape Time, we apply the principles of mental triggers not only to make our immersive experiences even more engaging but also to help companies enhance their sales and engagement processes. Want to know how? Keep reading!

Investing in corporate training that is both innovative and effective can be challenging for many companies. Grupo Darling, which recently expanded by acquiring Grupo FASA and Gelnex, found a dynamic solution to integrate and strengthen its teams through immersive activities. Between December and January, we organized three events—two in Lajeado and one in Concórdia—covering everything from the IT department to various other sectors. The outcome exceeded all expectations and highlighted the benefits of a unique, collaborative learning experience.

At the end of 2024, QuintoAndar took a bold step in its commitment to leadership development. During the launch of the Leadership program, a transformative event was held, involving 250 employees in a simultaneous and fully customized escape game dynamic. More than a recreational activity, this event was an immersive experience designed to connect strategic principles to practical applications, creating a profound impact on engagement and organizational culture.

2024 was a year that once again showed us the transformative impact of immersive experiences in building high-performance teams. At Escape Time, we believe that the best learning happens outside the comfort zone, when we are challenged to think creatively, act under pressure, and collaborate intensely. And that’s exactly what we delivered throughout the year – experiences that go beyond entertainment, driving the development of essential skills for the corporate world. 2024 Highlights:

Recently, we had the pleasure of collaborating with ADM (Archer Daniels Midland), one of the largest and most respected global companies in human and animal nutrition, with over 120 years of history, to create a unique training experience focused on the code of conduct. This project was special not only because of the challenge of addressing an essential and complex topic in a light and dynamic way, but also because it provided employees with an innovative and interactive learning experience.

Recently, we participated in iFood Move 2024, the largest restaurant gathering in Latin America, where we showcased a customized escape room. This unique experience not only highlighted iFood's sustainable solutions but also underscored the importance of experiential learning. Discover how immersive dynamics can strengthen communication and collaboration within your team, enhancing your branding and engagement. Read more to see how we can create successful events together!

In partnership with AstraZeneca, Escape Time Brasil introduced an innovative immersive experience during the "Take Care of Yourself Today" week, featuring an escape room focused on raising awareness about lung cancer risks. Addressing both genetic factors and the dangers of smoking, the activity deeply impacted participants, with all sessions fully booked. Through this hands-on experience, attendees learned about the importance of prevention and support in combating this disease.