Posted by Claudio Santiago on 07 Mai, 2025
Our activation was a true immersive journey, in which participants experienced firsthand the stages of a game’s creative process — from the initial idea to its launch. Each person faced challenges that symbolized phases of development, encouraging reflection on the role of creativity in technological innovation. In just five days, we impacted nearly 2,000 people, creating a highly engaging and memorable experience.
According to Statista, immersive and interactive experiences can boost audience engagement by up to 70%. Additionally, research by Eventbrite shows that participatory events can increase brand recall by up to 80% and drive social actions such as shares and recommendations — essential for strengthening digital presence. These insights reinforce the idea that initiatives encouraging active participation create emotional impact and more lasting brand connections.
During the activation, each victory — solving a puzzle — represented an achievement in the innovation journey, reinforcing that success in the world of gaming and branding depends on strategy, creativity, and teamwork. Just like in game development, where every phase requires dedication, testing, and fine-tuning, brand experiences that genuinely engage audiences are more likely to generate loyalty and recognition.
Want to transform your brand or product into an unforgettable and impactful experience? Get in touch with us and discover how Escape Time | Live Marketing can help activate your brand in an innovative, creative, and memorable way.
Escape Time | Live Marketing — Activating brands, creating unforgettable experiences.
[source] https://www.statista.com
[source] https://www.eventbrite.com/blog/immersive-experiences-marketing-ds00/