Posted by Claudio Santiago on 09 Abril, 2025
Events focused on industrial maintenance often face the challenge of monotony. While the content is crucial, keeping it engaging requires creativity. With that in mind, we developed a custom group dynamic, inspired by our escape room games, to transform technical data into interactive missions.
The goal was clear: teach and reinforce concepts of industrial maintenance through collaborative and playful challenges — a powerful example of corporate gamification.
Our experience was designed for full immersion. Participants had to solve puzzles based on logic, quick thinking, and teamwork, simulating real-life field scenarios within a controlled and engaging environment.
Each puzzle was crafted to reinforce key concepts such as:
Risk analysis and safety;
Decision-making under pressure;
Cross-department communication;
Standard operational procedures.
According to a TalentLMS report (2023), 83% of employees who participated in gamified training felt more motivated, and 61% reported better knowledge retention — numbers that aligned perfectly with the feedback from Petrobras’ event.
The impact was immediate and profound:
Full engagement from the team;
Robust exchange of technical knowledge between departments;
Stronger team culture and collaboration;
And most importantly: technical concepts were absorbed in a light yet effective way.
By the end of the activity, the most common reaction was: “When is the next one?” That kind of spontaneous feedback is a clear indicator of how powerful immersive experiences can be.
Companies using corporate gamification see productivity increase by up to 50% (Zippia, 2023).
Retention rates with immersive learning are up to 4 times higher than with traditional methods (Journal of Applied Psychology).
Group dynamics with playful challenges increase team collaboration by 30% (Deloitte Human Capital Trends).
The partnership between Escape Time Brasil and Petrobras proves that learning can — and should — be engaging. In an era of constant innovation, investing in methods that combine knowledge and emotion is more than a trend — it’s a strategic necessity.
Want to turn your next technical event into an unforgettable experience? Talk to us.