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Hello, players! The timer is about to start…” That’s how we kicked off Escape Time’s experience for Knot, a company that operates tankers, in an immersive dynamic designed to test decision-making under pressure, assertive communication, and real cross-functional collaboration. In 60 minutes, participants cracked codes, interpreted clues, and navigated obstacles crafted to simulate high‑complexity scenarios. More than solving puzzles, the mission demanded coordination, environmental awareness, and conscious choices when everything seemed impossible—just like in critical operations and regulated environments.

Does this scenario sound familiar? Meeting rooms, endless slides, and that lingering feeling that little of the content presented will actually be applied in daily work. For years, the corporate training model has been based on passive information transfer. But the world has changed—and so has the way we learn. The era of passive learning is coming to an end. Welcome to the revolution of "Learning by Doing", a methodology that replaces static theory with dynamic experience and is redefining what it means to empower a high-performance team.

**The Hidden Challenge of Teamwork** In today's dynamic and competitive business environment, effective collaboration isn't just an advantage—it's a necessity for survival. Companies invest time and resources in training and workshops, but they often face a challenge: how to translate theory into engaging practice? How can crucial soft skills like communication under pressure, adaptive leadership, and creative problem-solving be developed in a way that truly resonates with the team? Many leaders look for answers in traditional team-building exercises, but the solution may lie in an unexpected place: locked inside a room, with a timer counting down. This article explores why the immersive experience of an escape room goes beyond entertainment, functioning as a genuine laboratory for team development and a strategic investment in your company's human capital.

In today’s increasingly dynamic and competitive business environment, companies that aim for sustainable growth need to invest in more than just technology and processes—they need to invest in people. The pursuit of high-performance teams, capable of making strategic decisions under pressure, collaborating efficiently, and constantly innovating, has become a priority for HR leaders and executives worldwide. In this context, corporate immersions are emerging as a strategic tool for organizational development.

From July 26 to August 3, the city of Rio Branco (AC), Brazil, hosted one of the largest business fairs in the Northern region: ExpoAcre 2025. And we at Escape Time Brasil had the honor of creating an immersive activation inside the SEBRAE pavilion, delivering a unique and purpose-driven escape room experience. But what made this more than just another attraction at a fair? In this article, we’ll share the project’s behind-the-scenes details, the results achieved, and—most importantly—the technical and strategic concepts that can be replicated by companies, institutions, and brands looking to engage, educate, and emotionally connect with their audiences.

From July 16 to 18, Sesc Avenida Paulista was transformed into the setting of an interdimensional magical adventure. An initiative by Escape Time offered the public a free immersive escape room experience, combining a fantasy narrative, clever puzzles, and captivating scenery — all designed and assembled in just 6 hours.

Escape Time has entered a new phase in its journey. More than creating challenging games and immersive experiences, we aim to go further: to connect people, ideas, and causes that transform the world. With this mission in mind, we are proud to announce a strategic partnership with three major organizations that share our vision:

In the dynamic landscape of social entrepreneurship, the ability to innovate and generate positive impact largely depends on the strength of connections and collaboration. It was with this premise that the Happy Hour with Social Impact was born, holding its first gathering at Capivara Bar, inside Escape Time. Far from traditional conference formats, this event proposes a direct and relaxed conversation, with individual tabs, creating an environment conducive to authentic networking among mentors, entrepreneurs, and change-makers. But what is the true value of such gatherings for the impact ecosystem?

In the dynamic universe of experiential marketing, Escape Time Live MKT reaffirms its expertise in creating memorable connections between brands and consumers. In a vibrant collaboration with Agência HUB, Escape Time elevated the TikTok World experience, an event held at the prestigious MIS - Museum of Image and Sound in São Paulo, to a whole new level.

Throughout the month of May, Escape Time is bringing an innovative and impactful live marketing action to several strategic points in the city of São Paulo. Our goal is to promote the release of the film "Confined," a suspenseful production that follows the story of a man who tries to steal a car on a busy city street. However, during the attempt, he ends up trapped inside the vehicle, in a true survival challenge, as he tries to escape before someone discovers him.