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More Than a Game: Escape Time Launches an Innovative Online Experience to Tackle Climate Change

Why an Online Game? The Strategy Behind Inclusion and Reach

The decision to use the online format was not accidental. While our physical rooms promote intense collaboration in small groups, the urgency and global scale of the climate issue demanded a different approach. An online game allows us to break geographic barriers, enabling anyone, anywhere in the country — from major metropolitan areas to remote communities — to participate, learn and engage.

This strategic choice aims mainly to:

• Democratize Access: Eliminate travel costs and logistics, making the content accessible to a much wider audience.
• Amplify Outreach: The viral nature of digital content enables exponential reach, carrying the message to networks and communities that might not be reached by local events.
• Generational Inclusion: Speak the language of new generations, using gamification as a tool of edutainment (education + entertainment) for an audience already familiar with interactive digital environments.

The Game’s Narrative: Where Data Becomes Challenges

The game transports participants to a scenario where the effects of climate change are tangible. It’s not just about reading the problem, but experiencing it. Players will face puzzles that simulate the need to reduce carbon emissions, manage scarce water resources, protect vulnerable ecosystems, and make critical decisions under pressure.

Each challenge is designed to reflect real-world issues, such as rising sea levels, increasing frequency of extreme weather events, and biodiversity loss. The central message is woven into every stage of the journey: the challenges are too complex to be solved individually. Solutions emerge from collaboration, communication, and the joining of diverse skills and knowledge — a direct metaphor for the collective challenge we face as a society. The message is clear: only through unity can we confront this issue that affects us all.

Abraps’ Curation: Grounding the Content with Technical Expertise

To ensure the experience was not only engaging but also scientifically accurate and relevant, we established a crucial partnership with Abraps (Brazilian Association of Professionals for Sustainable Development). As specialists in the field, Abraps was responsible for curating all technical and conceptual content for the game.

This collaboration ensured that every puzzle, every data point presented, and every narrative segment aligned with current scientific consensus, referenced to sources such as the IPCC and other international bodies. Abraps’ expertise transformed the game into a robust educational tool, capable of informing and empowering players to become agents of change in their own communities.

The Journey Toward COP30: A Legacy of Awareness

This launch is just the beginning. With the 30th United Nations Climate Change Conference (COP30) scheduled to take place in Belém (PA), Brazil will be at the center of global climate discussions.

We understand our responsibility and the potential of this historic moment. Therefore, from now until COP30, our online game will be used strategically to reinforce the topic on the public agenda. It will be utilized in schools, universities, corporate training programs, and awareness campaigns to broaden the dialogue and prepare the ground for widespread social engagement during the event.

Join Us: Your Turn to Play

We believe change starts with knowledge, and engagement is the force that drives it. This game is our invitation for you to be part of this journey.

Come explore our game, challenge your friends, share it with your network, and together let’s interact and build solutions for the greatest challenge of our time.