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Organizations are made by people and, in this way, it is essential to invest in human capital. It is the human background that contributes to make a company better seen by its target audience. It is what generates better results in the market. Continue reading and know 5 reasons to invest in this capital.

How can I compete with my competitor who charges cheaper than me? Every service provider has asked themselves that question. What they don’t know is that it’s more common than you think.

To motivate a team it is necessary to think about the needs of each team member and apply alternatives in order to get the best of each. Therefore, different motivation strategies should be used.

There was a time when technical skills were the most in demand on the market. Currently, they are not the only factors to be tracked and developing soft Skills has become a concern for companies.

Do you want to make employees in your company feel recognized in the professional sphere? We’ve listed 4 ideas for you to start applying to your organization. Check it out!

Do you know the importance of promoting the well-being of your company’s employees? Know that if they are not feeling well in the work environment, they will hardly perform well. There are studies that show this and highlight the importance of actions aimed at providing workers' satisfaction.

A solid academic background and complementary courses are not always enough for you to get the dream job in the company of your dreams. More than good theoretical basis and experiences in the luggage, companies seek a series of behaviors, in general, adequate to their organizational culture.

Endomarketing is not about happy employees, but about teams that feel they belong to a group, and part of something bigger. It is this feeling that motivates us to build an ever better performance.

Without synergy the work becomes cast, with each one focused only on its tasks and without a vision of the whole. If in the past that way of working was enough for a company to stay alive, today that is an invitation to be overtaken by competitors. He leads the company that innovates, that gives creative freedom to its employees and encourages them to work together.

Emotional intelligence at work is a competence that makes all the difference in interpersonal relationships. Professionals can be intelligent in various areas of knowledge, but having mastery over their own emotions and those of others is a great differential.