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From July 26 to August 3, the city of Rio Branco (AC), Brazil, hosted one of the largest business fairs in the Northern region: ExpoAcre 2025. And we at Escape Time Brasil had the honor of creating an immersive activation inside the SEBRAE pavilion, delivering a unique and purpose-driven escape room experience. But what made this more than just another attraction at a fair? In this article, we’ll share the project’s behind-the-scenes details, the results achieved, and—most importantly—the technical and strategic concepts that can be replicated by companies, institutions, and brands looking to engage, educate, and emotionally connect with their audiences.

From July 16 to 18, Sesc Avenida Paulista was transformed into the setting of an interdimensional magical adventure. An initiative by Escape Time offered the public a free immersive escape room experience, combining a fantasy narrative, clever puzzles, and captivating scenery — all designed and assembled in just 6 hours.

Escape Time has entered a new phase in its journey. More than creating challenging games and immersive experiences, we aim to go further: to connect people, ideas, and causes that transform the world. With this mission in mind, we are proud to announce a strategic partnership with three major organizations that share our vision:

In the dynamic landscape of social entrepreneurship, the ability to innovate and generate positive impact largely depends on the strength of connections and collaboration. It was with this premise that the Happy Hour with Social Impact was born, holding its first gathering at Capivara Bar, inside Escape Time. Far from traditional conference formats, this event proposes a direct and relaxed conversation, with individual tabs, creating an environment conducive to authentic networking among mentors, entrepreneurs, and change-makers. But what is the true value of such gatherings for the impact ecosystem?

In recent years, one of the most prominent trends across the entertainment, education, and business worlds has been the rapid growth of immersive experiences. These experiences, which leverage technologies such as virtual reality, augmented reality, and gamification, are revolutionizing how brands and organizations interact with their audiences—boosting engagement, loyalty, and emotional impact.

In the dynamic universe of experiential marketing, Escape Time Live MKT reaffirms its expertise in creating memorable connections between brands and consumers. In a vibrant collaboration with Agência HUB, Escape Time elevated the TikTok World experience, an event held at the prestigious MIS - Museum of Image and Sound in São Paulo, to a whole new level.

In a market saturated with traditional advertising messages, brands face the constant challenge of not just being seen, but of truly connecting with their audience. How to go beyond passive exposure and create engagement that generates emotional recall and lasting recognition? The answer, increasingly, lies in experiential marketing – and escape rooms are emerging as a powerful and innovative stage for this connection. More than a game of mystery and challenges, an escape room is an immersive and collaborative journey that requires communication, logical reasoning, and teamwork under pressure. It is in this dynamic environment that Escape Time Brasil offers strategic Branding and Naming Rights solutions, transforming your brand from a spectator into the protagonist of the adventure. In this article, we will explore how the intelligent integration of your brand into escape room experiences can generate significant results, creating memories that conventional advertising could hardly achieve.

Throughout the month of May, Escape Time is bringing an innovative and impactful live marketing action to several strategic points in the city of São Paulo. Our goal is to promote the release of the film "Confined," a suspenseful production that follows the story of a man who tries to steal a car on a busy city street. However, during the attempt, he ends up trapped inside the vehicle, in a true survival challenge, as he tries to escape before someone discovers him.

Recently, Escape Time | Live Marketing participated in Gamescom, one of the largest gaming fairs in the world, held from May 30 to June 4 in São Paulo. During this period, we launched an escape room activation in partnership with the São Paulo State Department of Culture, aiming to highlight the importance of creativity in game development and cultural innovation.

In a corporate world that’s increasingly dynamic and technology-driven, soft skills have emerged as the key competitive advantage for organizations aiming for innovation, adaptability, and sustainable growth. According to the “Future of Jobs 2025” report from the World Economic Forum, about 40% of job skills are expected to change by 2025, and 63% of employers identify this gap as the main obstacle to business transformation.