Posted by Claudio Santiago on 27 Fevereiro, 2025
Escape Time has a clear mission: to provide immersive, challenging, and innovative experiences for audiences of all ages. Now, we are taking another significant step forward with the opening of our new unit at Shopping Carioca, in Rio de Janeiro, in partnership with Play Toy, one of the largest amusement park operators in shopping malls across Brazil.
This moment marks not only the expansion of our brand but also the consolidation of a new growth model based on strategic partnerships, allowing our escape rooms to reach an even broader audience and become essential attractions within entertainment centers.
In recent years, the entertainment sector has faced major challenges, especially due to the pandemic. Many companies had to reinvent themselves to stay relevant and ensure a sustainable operation. Escape Time underwent this process of restructuring and is now returning to growth with a solid and scalable model that benefits both the brand and its business partners.
The partnership with Play Toy is a perfect example of this. The company already operates various attractions in malls across Brazil and is now incorporating escape rooms as a new form of interactive entertainment, adding even more value to visitors' experiences.
This collaboration opens doors for new opportunities in the indoor amusement park and shopping mall entertainment market, creating an expansion format that can be replicated in other locations.
If you work in the indoor parks, shopping mall, or entertainment operations sector, this innovation can be a major differentiator for your business.
Escape rooms have become one of the most engaging and profitable attractions in the entertainment sector, appealing to children, teenagers, adults, and companies looking for team-building activities.
High engagement and visitor retention – People immerse themselves in the experience, increasing their time spent in the shopping mall or park.
Market differentiation – An escape room is an innovative attraction that stands out from the traditional options and attracts new audiences.
Flexible formats – We can adapt game structures to different spaces, needs, and budgets.
Optimized operation model – With Escape Time's experience and its partners, we ensure an efficient and high-return operational model.
Shareable experience – In the age of social media, an escape room provides "Instagrammable" moments, encouraging organic promotion by players.
Escape Time has a strong history of innovation in the escape room industry, with rooms that combine technology, immersive storytelling, and engaging challenges. Our vision is to continue growing in a structured way, bringing this unique experience to more people and contributing to the renewal of indoor entertainment in Brazil.
With this new unit at Shopping Carioca, we reaffirm our commitment to offering unforgettable experiences, while seeking new strategic partners to further expand our reach.
If you are a shopping mall, indoor park, or entertainment business manager and want to learn more about how to bring Escape Time to your location, contact us! Let’s work together to create innovative experiences and transform the entertainment industry.
Come visit our new unit at Shopping Carioca!
Get in touch and find out how we can bring an Escape Room to your business!
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