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Why invest in corporate training? Posted by Nathalia Lopes on 25 Outubro, 2021

Why invest in corporate training?

Henry Ford once said, "The only thing worse than training a worker and seeing him leave, is not training him and seeing him stay." Rather curious words, aren’t they? Hundreds of millions of reais are invested in corporate training in Brazil and the world annually, but, incredible as it may seem, still many people responsible for training budgets question the real need and effectiveness of these investments.


These questions by those who are part of this market would be as in our opinion is, totally acceptable, after all, we should all assess what and in what we invest our precious resources. However, in the current, developed, post-modern century, not having some kind of corporate training, that is, not investing in people, neglect that and those who make up an organization and what gives these the basic foundations for it to allow itself to be called an organization should also bring some reflection, agree? This is precisely our starting point on this topic. There are many doubts, it’s true, but why invest in corporate training anyway?


These questions by those who are part of this market would be as in our opinion is, totally acceptable, after all, we should all assess what and in what we invest our precious resources. However, in the current, developed, post-modern century, not having some kind of corporate training, that is, not investing in people, neglect that and those who make up an organization and what gives these the basic foundations for it to allow itself to be called an organization should also bring some reflection, agree? This is precisely our starting point on this topic. There are many doubts, it’s true, but why invest in corporate training anyway?


In the constantly changing and competitive market in which your business is embedded, it is essential that you are always ready to innovate and generate excellence solutions for your customers. But, who is responsible for this kind of result within the organization? If you thought about your employees, that’s correct! After all, your team is the one who effectively generates ideas, solves problems and potentiates the company’s results across a whole. In this way, everyone needs to be connected to the business objectives and empowered to carry out their activities. That’s where corporate training comes in as a great ally. Want to know the importance of investing in this strategy? Continue reading and find out all about it!


Why invest in corporate training?


When it comes to corporate training, you’ve probably wondered what the real need is to invest in this process. But what you don’t know yet is that this process of training and development is essential for the growth and success of your company as a whole, and can become the differential of your business.


To better understand the importance of corporate training, it is necessary to have clarity that each member of your team plays a key role in developing the activities and generating the results that drive the organization. To this end, the professional has specific skills and potentialities for learning and developing new skills.Thus, Corporate training is a strategy aimed at developing the skills for which the employee already demonstrates potential, having a direct impact on the work he performs. In addition, it also highlights the potential of each one, opening space for professionals to carry out new activities and show their best.


In a constantly changing market, employee development is even more important. The problems and obstacles constantly change, which means that the team needs to increasingly develop their skills to deal with new situations and adapt to different realities.Therefore, corporate training, which was already central to the companies of a few years ago, becomes even more important. It presents itself as a strategy to ensure that employees generate more and better results and thereby improve the organization’s competitiveness in the market.


How can employee training generate more results?


Now that you know that corporate training is important to develop the potential of the team, improve the results of the company as a whole and create a competitive edge for the organization, it’s time to understand how this happens. Discover the main impacts of this strategy within a company!


Increases productivity


Corporate training can be directed to the development of skills and competencies that the professional needs to carry out their activities in the day to day of the company. In addition, when you invest in training, you also invest in the employee as an individual, which makes him feel recognized and valued by the company, increasing engagement with the work.With this, he becomes increasingly empowered and motivated, generating more and better results for the organization. This directly impacts team productivity, which increases considerably.


Reduces costs


Some managers see corporate training as an expense to the organization. After all, it is necessary to invest financial resources, as well as time and energy of the team in this process.But what they do not realize is that this strategy is an investment that generates a return in the short, medium and long term for the company. With more skilled employees, the number of errors is reduced. This avoids rework, eliminates waste and inappropriate behaviors, and also allows reducing the number of professionals needed to perform the same activities, due to increased productivity.


These three consequences, taken together, reduce business costs in general. You can work with a more streamlined and efficient team to carry out activities within the company and also reduce waste, both materials and time devoted to work, by eliminating errors and inefficiencies.


Contributes to socialization


Your company is not just a place where employees carry out their activities. It contributes to the establishment of relationships, both professional and personal, between team members, and has its own organizational culture and a specific environment. That is, as the company is made up of people, there are several social processes that are not directly linked to work, but that directly influence the quality of the results generated by the team and team productivity.


Thus, proper socialization is an essential element for business success and corporate training is a great way to leverage this process. This is because they allow employees to interact and collaborate with each other at the time of training. In addition, specific training to develop behavioral skills, such as assertive communication training, breaks barriers in the company and contributes further to the positive connection between team members.


Makes the company more competitive


As you already know, the market is constantly changing, requiring your company to manage increasingly innovative and unusual solutions to delight customers. For this, it is essential to have a team that is trained and constantly learning. This is where corporate training enters as a great ally of the competitiveness of your company before the market. After all, that is exactly what this strategy provides.


When you invest in team empowerment, you not only leverage the skills your employees already demonstrate, but you can also discover new skills that even professionals didn’t think they had. In addition, this process allows a constant updating of the team’s knowledge, which is always attentive to market trends and is able to develop the skills necessary to generate value for the company. All this is translated into real result for the organization, which creates a differential before competitors and becomes more competitive.


Decreases staff turnover


Turnover is one of the big problems of organizations. After all, when a collaborator leaves the company, in addition to disrupting the team, harming and burdening co-workers, it also generates expenses for the organization as a whole, both in the process of dismissal and in the admission of a new member to the team.


In this way, it is essential that you invest in strategies capable of reducing the organization’s turnover rates, and corporate training is one of the best of them. When you invest in training, you show the employee that you value him as a professional. After all, you are investing in his training and development.


He feels recognized, which causes employee satisfaction ratings to increase, reducing the likelihood of him leaving the business. This process also creates a relationship of trust between the company and the professional. By investing in it, you make room for it to return the trust deposited and stay longer in the company.


Improves the quality levels


Finally, one of the great advantages of investing in corporate training is the improvement of the quality levels of the company as a whole. This is because, with a more qualified and productive team that performs its activities in a collaborative, integrated and innovative way, the final product generated for the customer is also better.


Even if the employee is not directly linked to the production of goods or the provision of services to the customer, all activities carried out in the company contribute to the final result. This way, by empowering the team as a whole, you impact the product or service offered, increasing quality levels.



Source: https://aspectum.com.br/blog/investir-em-treinamento-corporativo