Posted by on 11 Janeiro, 2017
Any entrepreneur who wants to start a franchise business knows that they should start looking for two basic paths: either a known brand or something different from what already exists in the market. It is not easy to analyze where you will invest time and money, so it is always good to know the news. Escape games are a good example of how such a franchise business can work. Entertainment has become mania and is not hit by the crisis. Which leads the Escape Time to expand and inaugurate the first franchise.
Escapes rooms are high in the leisure and entertainment market - being a novelty in Brazil, many people look for the different way of playing - which is not at all conventional -, while on the other hand, those who do not know, will know and to like. In addition, the escape rooms can be worked by the corporate side, where companies hire this "service" to do team training.
"We had a lot of stakeholders before we even started with this model, and we have seen that this has already been tested abroad and proved a great success," says Claudio Santiago, director of Escape Time, which registers a 36% growth per month.
According to him, an escape game franchise is very profitable for anyone who is starting now. They require few employees, short term capital returns, flexibility of structure and still do not have seasonalities. The ones who have the most to win are the customers of Goiânia, Belo Horizonte, Recife, Brasilia and Campinas (SP), who will be the first cities to receive new units of Escape Time. For those who do not know, in the rooms you need to move, reason, communicate and allow yourself to delve into history to escape some tragedy in 1 hour. It is a way to unite leisure with diverse learning, such as teamwork, leadership, organization, attention to details, dealing with frustrations, pressure, etc.
For this, each room has a different theme, which provides a unique experience to the player. For business, it's an easy-to-manage franchise, without high costs, with a diverse and not-so-restricted audience - families, friends, businesses - and geared towards any age.