Posted by Nathalia Lopes on 22 Novembro, 2021
Are you noticing that your internal staff has been a little discouraged? Perhaps you have tried various methods to stimulate the performance of employees, and nothing has changed. This situation can be frustrating, but it is possible to reverse it. One way to do this is by fraternizing the company.
However, what is fraternization? What are the benefits of this process? How to motivate employees to participate in this event? Follow our article and find out!
What is the fraternization?
A confraternização empresarial é um evento que visa a reunir os colaboradores para um momento de descontração, interactividade e alegria. Normally, this meeting takes place in special times, such as the conquest of a new business, the achievement of a goal or the closing of a work period.
However, behind such an event, there may be well-targeted strategies aimed at somehow increasing the professional performance of the company’s employees.
In addition, with these meetings, it is possible to raise many benefits for the internal team. The positive points are so many that the fraternization of companies has already become an efficient tool of endomarketing.
What are the benefits of this event?
Some may see these meetings only as a "party" that brings together the collaborators. However, this is a mistake. After all, what are the advantages of promoting these events? Let’s look at some of them.
Conversation stimulus
It’s possible that you’ve experienced some personality clashes between your collaborators, or worse, you’ve noticed that some of them don’t even look at each other’s faces.
This climate makes the internal environment heavy and has a direct impact on the company’s results. However, when a confraternization is promoted, the work scenario is replaced by the celebration scenario.
Thus, if there is a tension among employees about, for example, who is the best at what they do, this behavior will be minimized. It is possible until these professionals resolve their differences and build a friendship.
Integration between sectors
Well, let’s say, after this meeting, the relationship between the members of a team was strengthened. Very good! However, you, as an attentive manager, realized that the interplay between the different sectors of the company is shaken.
How can fraternization help? It will make these teams more homogeneous. To this end, some activities, such as gamification, can be included that make these groups dilute and form bonds of companionship.
Thus, the collaborators will know each other better and there will no longer be a sectoral barrier between them.
Strengthening the organisational culture
Everyone knows how important it is for a company to have a well-founded organizational culture, because that is its identity. However, do you sometimes think that this culture just seems to be in your head as a manager? Have you noticed that employees don’t seem to be connected to the brand spirit?
Then use fraternization to strengthen the company’s identity. For example, if your business values happiness at work, demonstrate this at these events. Have a relaxed and cheerful reception.
If the company’s culture is focused on innovation, include, in these meetings, a scenario that awakens this feeling in employees.
Valuation of employees
Who doesn’t like to be recognized within an institution? Everyone does, don’t they? So, instead of just lamenting the lack of engagement of your team, show how much the members are appreciated by the institution and see how they engage in their work.
To achieve this goal, make a confraternization. Take the opportunity to honor and thank all employees for their efforts in the company. In addition, reward those who have a good income and reinforce the importance that each of them has within the institution.
Major motivational factor
It’s been a while since you’ve been collecting better results from your team, but when you look at the production charts, you only see a decreasing line. What despair!
It seems that the collaborators walk aimlessly within the company. Well, you can use an in-house celebration to show the trail the team needs to tread until they reach their business goals.
Also, point out what employees will gain when they achieve a certain goal. When that happens, celebrate with them. With that, you’ll realize their motivation will grow, and so will the profitability of the business.
How to motivate employees to participate?
Now, what do you do if you notice that not everyone wants to participate in a fraternization? Try to personalize as much as possible this event as it will attract the interest of the internal team. You can follow a few suggestions, such as:
Invest in custom boards
Plaques or paintings that honor employees represent an unforgettable memory and can motivate them to attend the internal celebrations. In this gift, a photo of the employee and words of thanks for their good services can be included.
If this professional stood out in any internal project, this can be mentioned on the board. At the end of the message, it is important to note that the company will still need a lot of the skills and skills of this worker.
Bet on the speech of managers
When we think of speech, perhaps those long and boring "sermons" will come to mind, but it doesn’t have to be that way. Instead, the manager can talk to the employees for a few minutes and express the recognition of the institution for their work and business objectives for the future.
In addition, it is important to mention the income of the company’s sectors, as well as some points to improve. To make the speech even more interesting, some employees may be called to talk about the institution.
Consider offering awards
Leave to deliver the prizes to the most efficient employees at these events. This attitude will stimulate the will and curiosity of the entire internal team to attend the meeting, because everyone will want to know who are the best professionals in the company.
The time of awarding the awards may resemble, for example, the Oscar ceremony, in which a suspense is made and then the nominees' names and the winner are revealed.
Faced with so many benefits, it is clear how internal celebrations have positive effects on the human capital of the institution. Therefore, include this practice in your company’s policy and you will see how your business will prosper.
Source: https://folhacerta.com/confraternizacao-de-empresa-como-ela-ajuda-a-motivar-os-colaboradores/