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Assertive Communication: what is the importance? Posted by Nathalia Lopes on 20 Junho, 2022

Assertive Communication: what is the importance?

Assertive communication is the ability to express ideas and feelings honestly and transparently, respecting the right of others to do the same. This characteristic is fundamental for the development of human relations, generating benefits both in the personal and professional sphere.


Among the advantages of assertive communication is the improvement of self-confidence, since this virtue allows a better understanding of oneself and its value. In general, interpersonal relationships aim to talk about: 


Great leaders - treat people with justice and respect and are treated in the same way. In other words,  they are often seen as leaders with whom many wish to work.


Find solutions to problems more easily - Feel empowered to help in whatever it takes to find the best solution to all kinds of challenges that arise. 


They’re less anxious and stressed. Because they are self-confident, they do not feel threatened or victimized when things do not go as planned or expected.


Five characteristics of assertive communication


  1. Eye contact: demonstrates interest and sincerity

  2. Body posture: help emphasize what is being said

  3. Voice: A moderate tone is more convincing and acceptable, and it’s not intimidating

  4. Right timing: uses intuition to maximize receptivity and the impact of communication

  5. How to communicate: how, where and when to speak is probably more impactful than the content of the message itself.


Assertive communication can be one of the main gaps found within the most diverse niches, which applies benefically in the progress of the processes, as well as is suitable to optimize the relationship between co-workers with the fluidity of an excellent work in everyday life.


These actions work to optimize passive communication, be it emails or even conversations, feedback, exchanges with others, among many other situations. The growth, development of employees and the success of the business as a whole, goes through a good communication.


How to develop assertive communication


Not everyone is born with this characteristic. But, she can be trained. Here’s how to establish more sincere and positive connections with people and improve their professional resourcefulness:


Seek self-knowledge and understand your values


To be more assertive in communication is made a series of optimizations, which first need to establish a good understanding of oneself, ie, know their weaknesses and strengths and understand what are their values and how they can make a difference in your company.


Develop your emotional intelligence


Emotional intelligence is related to the ability to identify and manage emotions more easily. This is essential to put yourself in the place of the other; knowing how to listen and express feelings when necessary, to pay attention, optimize all kinds of communication and respect.



Source:  https://www.pulserh.com.br/blog/comunicacao-assertiva-qual-a-importancia/