Blog

Receba novidades e promoções da Escape Time   

How to stimulate creativity in the corporate environment? Posted by Nathalia Lopes on 08 Novembro, 2021

How to stimulate creativity in the corporate environment?

Do you realize the importance of innovation and imagination in the professional world? The search for the new and the different is indispensable in the corporate environment and, increasingly, the recruitment sectors of companies have been looking for people who think and act in a dynamic and transformative way.

 

After all, stimulating the creativity of the team allows to develop employees to become true talents for the organization, breaking certain paradigms and assisting the business in its growth and, mainly, in its differentiation in the market through different activities and processes.

 

Therefore, in this article, some tips will be demonstrated to encourage creativity and its importance in the selection process of collaborators. Check it out!

 

WHAT IS THE IMPORTANCE OF CREATIVITY IN THE DECISION-MAKING PROCESS FOR HIRING PEOPLE?

 

Creativity and innovation are fundamental to the growth of the company, because constantly seeking to accomplish something new and distinct from what is done by competitors allows the organization to be always in tune with the needs and constant changes in the choices of customers. After all, novelties - whether related to products, services, processes or touch with the consumer - move the market and create a sense of need in the user.

 

Thus, the search for more ingenious and inventive professionals is essential for companies that seek to stand out among others. Thus, this calculation should be done, mainly, in the selection stage, in order to identify which professionals present these characteristics, selecting more carefully and directed to the real needs and expectations of the organization.

 

HOW IS IT POSSIBLE TO STIMULATE CREATIVITY IN THE PROFESSIONAL ENVIRONMENT?

 

Now that you’ve realized the importance of creativity to the organization and the need to search for professionals with this feature, it’s time to list some tips to stimulate it in your team and provide, an increasingly favourable environment for change and innovation. So here are some tips below!

 

HAVE INSPIRING LEADERS

 

The role of leaders is essential to broaden the creative process of the team of professionals. After all, it is up to them to inspire and develop an environment prone to the formation of an inventive team and willing to think differently. Thus, relying on a dynamic and bold leadership - characterized as an agent that promotes modifications and transformations - promotes greater dynamism and participation of personnel in the process.

 

CHALLENGE YOUR TEAM

 

Challenging professionals is an excellent way to propose changes and different thoughts to solve problems and find improvements. Thus, it is up to managers to propose challenges consistent with the ability and ability of each employee (very simple or very complex tasks tend to demotivate and discourage the team) and directed to their sector of activity, enabling employee participation in the search for solutions.

 

RUN TESTS

 

The performance of tests by the personnel management team is fundamental to identify the failures and also the successes in the creative business process, and based on the data and information received, direct activities, training and lectures aimed at the development of professionals, aiming at increasing commitment to transformation and innovative thinking.

 

PROPOSE CHANGES TO ROUTINE

 

Routine, excessive bureaucracy and repetitive tasks can discourage professionals and result in a lack of commitment and participation. Therefore, proposing some changes in various areas of activities can be a stimulus to the team, providing greater commitment and, mainly, the emergence of new ideas and opinions.

 

Given this, it is evident the importance of stimulating creativity for business growth. After all, the presence of a motivated and innovative team opens ways to receive changes and transformations in internal processes, products and the conquest of new markets of the organization, improving, consequently, the overall results of the business due to the improvements coming from new ideas and the commitment of the team. So encourage your employees to think outside the box!

 

Source: https://www.teambuildingbrasil.com.br/blog/estimular-criatividade-ambiente-corporativo/