Posted by Claudio Santiago on 26 Setembro, 2024
On September 25th and 26th, Escape Time had the privilege of participating in the inaugural iFood Move 2024, the largest event dedicated to restaurants in Latin America. Held at the São Paulo Expo, the gathering brought together over 10,000 entrepreneurs, managers, and leaders from the food industry. Our role was to create a personalized and immersive experience that not only captivated participants but also innovatively demonstrated iFood's solutions for more sustainable deliveries and the enhancement of the entire service chain.
Our challenge was clear: how to engage a crowd already saturated with information and novelty in a memorable and impactful way? The answer came with the creation of a themed escape room, where participants experienced firsthand the processes and technologies developed by iFood aimed at sustainability in deliveries. This approach allowed guests to not just hear about the solutions but to dynamically and interactively experience them.
Experience: The New Frontier in the Learning Process
In today's corporate landscape, experience has proven to be a powerful tool in the learning process. It's not just about conveying information but enabling participants to live out concepts and practices in a real or simulated environment. Immersion generates deep and lasting learning, facilitating the internalization of complex ideas and increasing engagement with the conveyed message.
At events like iFood Move 2024, this approach has proven effective. The personalized escape room was a clear representation of how gamification and interactive experiences can reinforce the learning process and create emotional connections. For the attending entrepreneurs, the hands-on experience helped solidify the concepts of logistical efficiency and sustainability in the real context of delivery operations, offering a new perspective on how their own companies can benefit from these innovations.
Immersive Experiences: A Strategic Tool for Branding
In addition to facilitating learning, immersive experiences also play a crucial role in strengthening branding. By creating an emotional connection with participants, brands can differentiate themselves in the market and leave a lasting impression. In the case of iFood Move, the escape room was more than just a game—it was an opportunity to position iFood as a leader in sustainable technology, tangibly demonstrating the positive impact of its initiatives.
Immersive experiences transform the relationship between brands and their audience, allowing participants to become part of the story being told. For iFood, this was essential, as entrepreneurs left the event not only with a theoretical understanding of sustainable solutions but with direct and practical experiences that further reinforce the brand's commitment to innovation and sustainability.
Creating Successful Events: The Power of Escape Time
The success of our participation in iFood Move 2024 underscores the importance of bringing new approaches to corporate events. Experiences like the one we developed are crucial for strengthening engagement, information retention, and participant loyalty. Escape Time prides itself on offering creative solutions that transform any event into a unique and memorable experience.
If you’re looking for new ways to engage your team, partners, or clients, reach out to us. Together, let's create an immersive and innovative event that not only impresses but also leaves a lasting impact. Contact Escape Time and discover how we can help make your next event a true success!