Posted by Nathalia Lopes on 30 Mai, 2022
The most important part of any corporate structure, of course, is human capital. Employees are responsible for processes and activities that make the business turn and grow. Because of this, the feeling of belonging at work is essential.
It is he who makes professionals feel part of the company and want to do their best. But how to develop this perception in your team? Listed 7 tips in this post. Check it out!
What is a sense of belonging?
The feeling of belonging is a psychological bond created between a collaborator and the company in which he works. In this scenario, the professional feels welcomed as part of a community, creating much more than a professional bond.
In other words, we can say that the sense of belonging is when the professional feels valued, useful, welcomed and accepted in his work environment, truly identifying with the organizational culture of the business.
The importance of feeling belonging
Promoting the feeling of belonging in the company is very advantageous for both parties. This is because, the company gains in productivity and performance, while employees ensure more well-being and professional growth.
According to a survey conducted in the United States with almost 1,800 full-time workers, collaborators with a high sense of belonging:
75% less missing because of illness than those who feel excluded. This decrease in the rate of absenteeism is equivalent to an economy of almost US$ 2.5 million annually in productivity, every 10 thousand workers;
have a 50% lower turnover rate than employees who have a sense of not belonging, with an annual savings of about US$ 10 million per 10,000 employees;
show a 56% improvement in the performance of their work, with earnings of US$52 million annually, every 10,000 workers.
In addition, because of the connection with the work environment, professionals who felt they belonged presented greater evolution in their careers, receiving twice the increase in wages and expanding by 18 times the chances of being promoted.
7 tips to awaken the feeling of belonging in the company
As we have seen, developing a sense of belonging at work can bring good fruits to your business. But how to do this? For the strategy to work, it is not enough to theorize about working conditions, it is necessary to have practices consistent with this culture.
The organization needs to have a commitment to human capital, opening space for inclusion, diversity and belonging, helping its employees to accept differences and strengthen their engagement ties.
Here are 7 practical tips to further strengthen this culture in your company.
1 - Conduct internal searches
Understanding the organization’s current scenario is always the first step before developing new strategies. Therefore, conduct organizational climate research to diagnose problems and understand the perception of employees.
Based on the results obtained, it will be possible to identify the level of well-being of professionals and how much they feel part of the company, in addition to visualizing what practices need improvement.
2 - Define and disseminate the purpose and culture of the organization
In order for employees to feel the feeling of belonging to the place where they work, they need to understand clearly why they perform their duties.
Establishing purposes and disseminating organizational culture is key to guiding all professionals in the same direction, ensuring that they understand where they can go and dedicate themselves to achieving goals and objectives.
3 - Promote an environment of dialogue and participation
Another tip is to create safe and democratic environments where employees can express themselves openly and are encouraged to participate.
For this, it is possible to use various tools such as suggestion boxes, satisfaction surveys, performance evaluations and one on one meetings. Showing that the company values the opinions and perceptions of employees is a way to make them feel more important and welcome.
4 - Have good and transparent internal communication
Good communication is another important factor in ensuring a sense of belonging. It should be used to bring more visibility on the company’s objectives and the role of each employee in this trajectory.
In addition, internal communication helps eliminate noise and insecurities, keeping all employees informed and participatory.
5 - Recognize and celebrate achievements
Employee satisfaction is directly related to how it is recognized and valued by the organization. Therefore, celebrating achievements and projects well accomplished is very important to promote the feeling of belonging.
Thus, it is valid to think about programs of recognition and management of goals, showing professionals where they can reach and how the company values the good work.
6 - Bet on endomarketing
If you use marketing to attract and delight customers, why not use the tool also to make employees fall in love with the company?
Endomarketing strategies are essential to promote the involvement of professionals and make them feel represented by the organization. Thus, abuse storytelling and think of campaigns aimed at promoting the sense of belonging.
7 - Invest in professional development
Finally, the last tip is to invest in the professional and personal development of employees.
Corporate education is not only important to improve the performance and results of the organization. It is also a way to show that the company believes in the potential of professionals and invests in their improvement and career.
Power your learning
Developing the sense of belonging in employees is essential for them to feel part of a team and have motivation and engagement in their day-to-day functions.
In addition, practice can help retain talent by minimizing turnover and costs related to recruitment, selection and training processes.
Source: https://blog.solides.com.br/sentimento-de-pertencimento/